Sparkthink
Product Designer
Client Mangement
Kyle Makischuk
Challenge
How might we empower consultants who are experts in their industry with a collection of digital collaboration tools that solve problems for their clients?
Reserach Insights & Guiding Principles
Along with the Sparkthink team, we conducted user interviews with power-users and non users on what areas the existing platform performed well, lacking, and the barrier of entry. This led to three primary focus areas for the new redesign.
For Slalom, By Slalom
SparkThink is the secret weapon that Slalom consultants use to understand their clients and their challenges. Its methodologies and tools are crafted from decades of knowledge and proven methodologies that help consultants understand and apply successful solutions.
Consult Better
The best collaboration stems from an engaged and present group of people. These tools need to act as assistants that help capture insights so that the consultant is present to facilitate and guide the collaboration without any friction.
Be of Service
Slalom is a consistent and caring community of experts who want to help their clients and colleagues. Transparency is Slalom's guiding principle; every project’s learnings are passed on so others can learn from them. Templates are crafted internally and are a great asset that is shared amongst team members to empower and accelerate their workflow.
Key Features
Design System
As part of our creative exploration of the SparkThink product, we introduced and evolved the components to streamline the consultant’s workflow and build a more robust design system. We wanted to represent the modern and interactive potential of what digital tools could be while honouring its practical, pragmatic legacy. Gradients and icons were introduced to enhance visual interest and information hierarchy without straying away from their professional identity.
Template Library
When you love what you do, you just want to share it with the world! In the user research, we found out that SparkThink users want a space where they can share their custom project templates, explore what others have done, and ultimately find a way to save time by not having to recreate projects from scratch. The Template Library is an open-source community where individuals, teams, or departments can publish project templates for use cases that tackle specific problems. Consultants can explore, learn, use, support, and customize with just a couple of clicks.
Assessments
Assessments is the latest tool that SparkThink added to their ecosystem and its purpose is to help consultants evaluate an organization’s maturity level and readiness with a templated benchmarking process. With this new tool, we wanted to create an experience that would prioritize ease of use and allow for customization. When creating an assessment, the order, organization, and grouping of questions will affect the accuracy of the results. We emphasized the importance of information hierarchy and strong visual language to group related questions and themes so the consultants are able to gather the accurate insights they need to recommend effective strategies and drive alignment.
Marketing Website
SparkThink launched an online experience to promote their new and improved products to the Slalom consultants. We showcased the benefits of the digital tools seamlessly with custom graphics, evolved visual identity, and rich content.